Tech

How is NLP Changing the Way we do On-page SEO in 2020?

Google aims to provide improved and better search results for all of its users. For this purpose, it keeps on improving the user experience by adopting different standards and rolling out different updates. Introducing BERT update and adopting natural language processing is the part of the same sequence of events. Last year Google opted for the NLP process to refine the search results and satisfy user intent.

Natural language processing (NLP) has played a vital role in changing the way web works. It has also brought a change in search engine optimization by shifting content discovery from keyword-based search to context and intent-based search. This particular transition was life-changing for all the SEO professionals because it has impacted the on-page SEO techniques. It has changed the way we do on-page now in 2020.

But how?

We will explain in detail how NLP has changed the on-page SEO after its entrance in the world of SEO. But, for that, you first need to know what NLP is and how it works?

What is NLP?

Natural language processing (NLP) is a phenomenon of breaking down the text to build a relationship between the words and comprehend the meaning of those words. It has 12 basic components through which your content is analyzed. These components include;

Tokenization
Parts-of-speech tagging
Lemmatization
Word dependency
Parse Label
Named entity extraction
Salience
Sentiment
Subject categorization
Text classification and function
Content-type extraction
Structure implied meaning

You need to consider all these factors while writing content for on-page SEO. Because Google is now using natural language processing for serving search results. However, you might have observed that whenever NLP is discussed, BERT is discussed too.

Do you know why?

Because BERT update is an essential component of NLP.

What is BERT?

BERT is an abbreviation for Bidirectional Encoder Representation from Transformers. It is a major update announced by Google in October 2019. It enables the bot to comprehend the search intent and the context in a better and improved way. These improvisations revolved around the language understanding.

How are BERT and NLP connected?

The bidirectional component of the BERT update is significant to understand the NLP process. The term bidirectional means Google can understand the meaning of a word through both preceding and the following content. Also, it refers to the learning ability which means that BERT can evaluate the meaning from the context as well as possesses learning ability.

This explanation will help you in understanding the relationship between NLP and BERT.

How do NLP and BERT influence SEO and web searches?

The one-word answer to this question is “Substantially”

As Google’s BERT algorithm update involves NLP, a significant impact has been made on SEO (both on-page and off-page) and web search. NLP has changed the way Google understands a query and its words separately.

Since Google is the most commonly used search engine so we will discuss Google search to answer the question asked above. Google has two main ranking algorithms that run side by side. These algorithms are;

PageRank algorithm
Mobile Algorithm

They cover a wide range of factors which also include the context of your query and search terms. PageRank algorithm drives many SEO strategies like on-page optimization and page titles. Minor updates in Google’s search algorithms keep on occurring but major core updates are rolled out once in a while.

The new algorithm of Google analyzes and determines your search intent from various aspects which are as follows;

Which type of device is being used either desktop, mobile or tablet?
Is the query written or voice is used?
The number of consecutive searches
The related topics to the query
What else users are looking for?

It means it has become smarter and with the involvement of NLP, Google can now assess the sentiments of entities as well.

How NLP has changed on-page SEO?

If we talk about on-page SEO specifically, we will observe many changes in it as well. Traditionally, on-page SEO was about targeting a primary keyword, its related terms and long-tail variants in the content by placing them at specific positions. For example, title, heading, first paragraph and throughout the body content.

However, writing for on-page SEO and that too concerning NLP, requires additional considerations. It requires you to understand the intelligence behind the logic and the limitations of Google’s parser. For NLP, you should write clear and well-structured content in which the relationship between words is comprehendible.

How to optimize on-page content for NLP update?

You can optimize your on-page content for natural language search by keeping the following points in mind;

Plan and craft your content around the topics and keep it relevant. Instead of focusing on a single keyword, try variations in the use of related terms.
Keep the sentence structure simple while answering questions and connect the answers to the questions. Prefer answering the question in 1-2 lines. Use units and adjectives in the answers so that NLP parser can determine the precision of text.
Try to keep the sentences short and simple and reduce the dependency hops.
Write clear and concise content and do not beat around the bush.
Using unclear antecedents is a major turn off for Google’s crawler. So avoid them.
Format your content well. It should have a proper structure like headings, subheadings, lists, bullets, HTML tags and tables etc. Formatting also helps the crawler to understand the type of content.
For NLP, keyword salience is very critical so boost your salience.
Write simpler content around the entities that you want Google to extract easily and successfully.
Focus on the structure of content and convey meaning through it.

The Bottom Line

There is a deep connection between NLP and SEO especially after the introduction of BERT update. You need to understand it if you want to perform well and rank on Google. By reading this article, you can not only grasp the concept of NLP but also optimize your content according to the NLP standards. Google is committed to making the user experience better with every passing day. You should keep yourself updated if you want your business to survive in the digital world.

Tech

How to install chrome extensions on android phones?

Have you ever tried installing your favorite Chrome extension on your mobile phone, and it did not work? Don’t worry! In this article, we will discuss some workarounds that will help you to install chrome extensions on your phone.

Unfortunately, the chrome version for Android does not allow extensions to the phone. So we need to find a browser that supports the chrome extension. Luckily Kiwi and Yandex browsers will enable you to install chrome extensions.

How to Add Chrome extensions on Android using Kiwi Browser?

Kiwi is a lightweight browsing application that allows installing chrome extensions. Here are the steps to install the chrome extension to the kiwi browser.

Open the Play Store on your mobile phone, search Kiwi Browser, and install the latest version.
After installing, open the application. Now tap three dots on the right side and select the extension.
Make sure Developer Mode is on, and click on the “+” (from store) link to open the chrome extensions store and install the extension of your choice.
To manage extension, tap on vertical dots again and click on the “Extension” menu. It will open a page with all installed extensions, where you can enable/disable or remove an extension.

How to Add Chrome extensions on Android using Yandex Browser?

.the Yandex browser is another option that lets you add chrome extensions. Following are the simple steps to install and manage extensions in the Yandex browser.

Open Play Store and search for the Yandex browser and install the latest version.
After installing, open the Yandex browser and select the “extension” catalog.
You will see the tune button on the catalog page at the bottom of the screen. Click that button, and a search box will appear. Now you can search for the extension of your choice.

Tech

Deleting Miscellaneous Files on Your Android Phone – Miscellaneous Files Cleaner

Whether you’re aware of it or not, a lot of data is being generated on your mobile device. On a normal phone, there are cache files for apps and browsers, which you may have to manually clear out. But there are plenty of other files that can fill up your storage space without you knowing about them. To keep your phone running smoothly you need to know how to manage what’s stored on your phone and how much storage space each app uses up.

These miscellaneous files are created over time, and every time you open an app, they are added to this particular section of your phone’s internal storage. The secret to managing your smartphone’s internal storage space, as well as the memory card, lies in deleting all those files which you don’t need anymore.

You can either opt to delete miscellaneous files one by one manually or use third-party miscellaneous files cleaner apps to do so.

But, what do miscellaneous files mean? Let us explain further!

What are Miscellaneous Files on My Phone?

To clear up some confusion, the miscellaneous file is a broad term that refers to any app-related data left behind by apps you’ve removed from your phone. Miscellaneous files can be large or small in size. These are temporary files used by the apps you have installed on your phone, and they are created automatically when you use those apps.

How to Know If You Have Them?

To check for miscellaneous files on your device, go to:

Settings > General > Storage. Here you’ll see a list of files and their respective sizes. Now you can decide what files you want to remove from your phone.

When Do I Need to Clear These Files?

When you’re experiencing issues with performance and storage space is filling up, clearing cache and memory is a good step. Doing so will increase free space and help ensure the optimal performance of system operations. However, you should always back up all of your phone’s data before doing so.

After performing a cache and memory clear, we recommend rebooting your device for the best result. This process might take some time depending on how much data you have stored, but once it’s finished, your device will perform at its optimum level again. So get cleaning!

Is it OK to Delete Miscellaneous Files?

There’s nothing inherently wrong with removing these types of files, but we do encourage you to think twice about deleting them. Each of these files serves a purpose and while they may not be necessary for daily use, it is often difficult (or impossible) to get them back once you delete them. We always recommend thinking twice before getting rid of any file or folder.

Can I Delete Miscellaneous Files on Galaxy S5?
Samsung mobile phones have a lot of features to support your daily life, such as the Internet, camera, music, video, and so on. However, all these files consume the storage space on your mobile phone and if you want to save more memory space on your Samsung mobile phone, you should delete some unnecessary files from your Samsung mobile phone.

Samsung Galaxy S5 has 16GB of internal memory, out of which users get only 12GB to store apps and data. So you’ll need to clear up some space by deleting the miscellaneous files that you are not using.

Let us go ahead and find out how to delete these files!

Deleting Miscellaneous Files on Galaxy S5
If we are not vigilant, we can have our phone storage fill up in no time. Less storage means that our phone will not work efficiently so we need to keep our phone clear of any redundant files that we no longer use.

Here are two ways to get rid of miscellaneous files on Galaxy S5 smartphone and make it run smoothly again. It also answers your question: what miscellaneous files can I delete on my phone!

Deleting miscellaneous files in ‘My Files’

‘Select My Files’ is one of your phone’s stock file managers. It’s pretty easy to use, too. Follow these steps:

Just go into Settings
Then open Application Manager
Find Device Storage under ALL APPLICATIONS.
From there, choose Select My Files and then hit Clear Data

Deleting miscellaneous files in ‘Downloads’

To view and delete any downloaded files, go to Apps and click Downloads. The files you haven’t deleted will be located at Downloads. To delete a file, click it and tap Delete. This will prevent it from eating up storage space on your phone.

Third-Party Miscellaneous Files Cleaner Apps

You can just go and search for file managing apps from Play Store to get rid of junk files on your phone. Here we are sharing three file cleaner apps that are from reliable developers. These are easy to use and also compatible with almost every android phone.

‘Files by Google’ from Google of course!
‘CCleaner’ from Piriform Tools
‘AVG Cleaner’ from AVG

Final Thoughts

Miscellaneous files are mostly useless files left over from your Android device’s system. They occupy your precious storage space and slow down your smartphone or tablet’s performance significantly. You must clear out these files regularly.

We hope that in this article we have effectively explained miscellaneous files and how to delete miscellaneous files on Samsung. Furthermore, you can also use the valuable information about miscellaneous files cleaner apps to make your task easier.

Keeping your phone in an impeccable position is your responsibility if you want to use it to its full potential!

Tech

Solving the Annoying Issue When Spotify Can’t Play Current Song

As an avid Spotify user, I frequently find myself in the midst of listening to my favorite song when suddenly… silence!

Spotify can’t play current song is an issue that is very real. A quick Google search reveals that I’m not alone in having this problem. Fortunately, with the right fixes and tips, it’s possible to resolve this issue and listen to all of your favorite music uninterrupted!

What is going wrong?

Users have been reporting that they’re getting a pop-up box from Spotify saying “Spotify can’t play [song name] right now”. This error is reported when you click on a song and nothing happens, or when a song won’t play at all once it starts streaming. It seems to happen most often when using Spotify on an Android device.

Why does this happen?

Many users have encountered problems while using Spotify, and one of these common issues is that you can’t play any song. There are a few reasons why you may be receiving this error:

You might not have an internet connection
Your hard drive might be full
Your device’s memory could be full

If you want to fix these issues and start playing songs again, keep on reading!

Some quick fixes when Spotify can’t play current song

All music lovers wish to listen to their favorite tracks, and it is very annoying when your song suddenly stops playing.

And it’s not just that one song! You can’t play any song at all, or you can only play some of the songs you want to listen to. This is why many people face the current song error on Spotify and try to fix it on their own, but with no success.

If this problem has never happened to you yet, check out our instructions below and learn how to fix Spotify’s current song error.

Here are some ideas on how to fix it when Spotify can’t play the current song.

Check phone settings

Double-check that your smartphone isn’t set to silent or vibrate. If you use your computer for music, check that it’s not muted. If these are both off, make sure you’re logged into your Spotify account on both devices (desktop and mobile).

Try re-signing in on Spotify

Many a time signing out and back in on Spotify helps solve minor issues. While we’re here, be wary of Spotify’s Connect feature, which allows people nearby to see what you’re listening to and add songs directly from their own playlists. If you don’t want anyone eavesdropping on your tunes through open Wi-Fi spots like cafes or bars, disable this before taking your phone out.

Restart your device

Sometimes a simple solution of restarting your device can do wonders!

Try this tip and see if Spotify starts working again or not. If you still get the same error that the Spotify app can’t play current song then try the following steps.

Check your network connection

If you’re running into trouble listening to a song, it might be an issue with your network connection. . A sudden change of connectivity can also cause interruptions, so try turning Wi-Fi off and then back on again. Once you do that, try listening to another song and see if things go smoothly. If they don’t—and you know what you did wrong—try repeating your last step. This method should work when you’re trying to listen on any of your devices, whether you’re using Spotify on desktop or mobile.

If your internet connection is working properly, then resetting your network settings could solve your problem.

Use Spotify on a different network or device

When you have checked your internet connection and it is working then you can try playing Spotify on another device to double-check if there aren’t any issues with your device that was in use. If Spotify works properly on a different device then there is a chance that your first device is having some issues.

Clear Spotify cache

If you still can’t play the current song Spotify, then you can try another solution that might help solve your problem.
Spotify stores temporary files or caches so that songs can be played quickly without delay. These temporary files can cause problems while playing songs. Clear all the offline cache files and see if that helps solve the issue. To do so, get Spotify cache location from Advanced Spotify settings. Then open File Explorer to get to that desired location. Delete all cache data in the folder and restart Spotify. Play your desired song to check if the problem is solved or not.

Final words

When you face ‘can’t play current song Spotify, keep your calm!

Before you jump to conclusions, make sure your app is up-to-date. A simple software update might be all you need. If it’s not, check for service issues with your mobile provider or internet service provider. Unfortunately, a lot of times if Spotify isn’t working right now on your phone, there’s nothing you can do but wait.

We hope that one of the above-mentioned steps will solve this Spotify can’t play current song error for you.