One can’t build a house without materials; the same is true for real estate sales. But postcards have a place in the modern real estate sales process, and people use them to help improve the closing rate of their sales process. Just Sold postcards are among the most intelligent real estate-specific marketing techniques to advertise a business. A postcard featuring the just sold properties is similar to a traditional postcard with just a little difference. It is a touchstone in real estate advertising and provides a personal connection for prospective and current clients.
Features a Just Sold Postcard Should Have:
Cost of the home upon closing
Closing costs refer to the amount that a seller of real estate pays to close the sale and end their property ownership. Closing costs include money spent to buy or sell the property, such as transfer taxes, points, surveys, etc. There are three main types of closing costs: title insurance, settlement fees, and recording fees.
A place on the postcard must be designated to include contact details. But the positioning and manner in which one conveys that information can significantly alter the outcome.
What you must include, in order of priority, is as follows:
Order of Business:
There are several methods for this, ranging from the tested “free evaluation assessment” to more innovative ones. Offering a lead magnet, such as a brochure, leaflet, or report, can occasionally help pique sellers’ interest in learning more about the real estate market in their neighborhood.
Fantastic Photographs and location:
Including eye-catching photos in your postcard mailer is a critical strategy to ensure it attracts people’s attention. In real estate photography, a superb picture is generally equivalent to 10,000 words. Buyers can learn so much from an image; the same is true when you use the property photos from prior transactions to attract new sellers. They should also include the location of the property.
Benefits of Just Sold Postcards in Real Estate:
Boosts the audience’s perception of your company and image:
In the future, if your audience needs a professional, you want to ensure that you and your company are at the higher end of the spectrum. Therefore, sending only one mail won’t suffice. These postcards must be a consistent component of your continuing direct mail campaigns. It’s crucial to inquire about your new clients’ sources of information routinely and whether they have ever received your mailings.
Acts as a Referral Source
Such postcards act as a reminder to the previous clients of expertise and value as a referral source. Figures from the 2016 Profile of Home Buyers and Sellers published by the National Association of Realtors state that about 42 percent of purchasers utilized an agent recommended by a friend, neighbor, or family member, and 11 percent chose an agent they had previously dealt with. It stated that 89 percent of sellers used a real estate agent to sell their house. Further, 64 percent of these sellers employed a previous agent they had dealt with or were referred to by a friend, neighbor, or family member. A whopping 88 percent of purchasers said they would rehire or refer their agency to others.
Since selling their house, the average seller has twice referred their agent. Three or more times have been done by 33 percent of vendors. These statistics highlight how regular touch with previous clients via postcards is vital for real estate agents.
Tips for creating a detailed postcard
Understanding its utilization:
It would help if you utilized these postcards to their maximum potential. Create a format that will allow you to convey as many vital facts as feasible in a well-organized way.
Choose your desired design:
The methods you should go through when creating banner ads for real estate are equivalent to those required when creating postcard layouts, so you must also consider the style you want to see there. Make sure the design choice complements the estate’s identity as described in the postcard.
Use the correct template:
You might use a template if you want assistance creating the postcard’s format or style. You may quickly build the specific leaflet layout you wish for the page elements with the aid of a formatted guide.
Organize the information and structure:
It’s not enough to have a well-organized postcard layout. It is essential to include both design and text elements in them. To stay consistent throughout the entire creation of the postcard, the promotional content must be relevant to the overall property sale.
Display the finished postcard:
Choose a printing medium as soon as you’ve thoroughly reviewed the postcard’s final draft. To preserve the caliber of the designed postcard, you should consider the size of the media on which you plan to publish the postcard.
Postcards have a special place in the real estate business. They’re a great way to introduce an agent to prospective clients and get potential buyers to learn more. It has been found that they serve as great reminders for both buyers and sellers. And when buyers respond to the postcards, they’re more likely to react further and complete the sale. This is why it is crucial to ensure your postcards are of the best quality. You can explore various sites online for attractive editable templates for your Just Sold postcards. It’s the most straightforward approach to consistently show off your knowledge and support the development of your business.